In her article, Teresa Siudem highlights the deceptive marketing strategies employed by internet retailers, particularly the use of so-called 'dark patterns.' These techniques manipulate consumer behavior by appealing to emotions such as fear of missing out, with tactics like time-limited offers or 'super promotions' designed to provoke quick, often unconsidered purchases. Siudem argues that these deceptive methods undermine the rational decision-making process for consumers, causing them to buy products without fully assessing their needs or the actual value of the goods.

The article emphasizes the short-term gains that companies seek through the implementation of dark patterns. While these strategies may lead to immediate sales boosts, they can harm a business's long-term reputation and customer trust. As trust diminishes, customers may share negative experiences online, ultimately leading to damaging reviews and a loss of credibility. Siudem suggests that businesses focusing on quick profits may inadvertently jeopardize their market position by fostering an environment of mistrust among consumers.

Additionally, the potential regulatory scrutiny from the Office of Competition and Consumer Protection poses a significant risk to companies engaged in these unscrupulous practices. Siudem warns that if such tactics continue, companies could face severe penalties, further emphasizing the importance of ethical marketing practices. The article calls for greater awareness among consumers regarding these manipulative techniques and urges businesses to adopt more transparent and honest marketing strategies to sustain their market success in the long run.