Cinemas in São Paulo, particularly the Cinépolis Jardim Pamplona, have been recognized for their efforts in maintaining inclusivity and winning awards in accessibility. However, the overall landscape in the city has shown a concerning trend, where recent advancements in inclusive technologies and architectural improvements have stagnated. This regression highlights the need for a renewed focus on making cinema more welcoming for diverse audiences, particularly those with disabilities and the elderly.

The increasing digitization of processes within cinemas often leads to a reduction in direct support for patrons with disabilities. Tasks that were once assisted by staff, such as providing guidance to locate seats or helping with carrying items, have become less common. This shift raises concerns about accessibility, as the reliance on technology may inadvertently neglect the personal touch that is crucial for inclusivity. Without adequate support, the experience of attending a movie can become daunting for those who require additional assistance.

On a positive note, in recent years, diverse consumer groups have been encouraged to visit cinemas more often, largely due to improvements aimed at enhancing their experience compared to the past. It is now more common to see individuals using walkers or service dogs in theaters, indicating a growing acceptance and normalization of audiences with varying needs. This trend underlines the importance of maintaining and advancing accessibility measures, ensuring that all groups feel welcomed and valued within the cinematic landscape.