Ecuador's capital, Quito, has implemented a vehicle circulation system known as Pico y Placa, which restricts driving based on license plate numbers during designated hours each day. On Friday, March 13, 2026, vehicles with plates ending in 9 and 0 are prohibited from circulating from 6:00 AM to 9:30 AM and from 4:00 PM to 8:00 PM. This restriction applies to automobiles and motorcycles, emphasizing the city's efforts to manage traffic congestion and improve air quality.

The enforcement of the Pico y Placa system comes with penalties for violators, reinforcing the importance of compliance among drivers. First-time offenders may face a fine of $72.30, representing 15% of the unified basic salary (SBU). Repeat offenses result in increased fines, with second infractions costing $144.60 and third-time violators facing penalties of $241. This tiered fine system illustrates the government's commitment to maintaining order on the roads and discouraging habitual traffic violations.

Moreover, the Quito City Council has approved reforms to the ordinance governing vehicle restrictions, aiming to adapt the regulations to the growing traffic challenges in the city. As Quito strives to improve urban mobility and reduce congestion, the Pico y Placa system serves as a critical component of its traffic management strategy, fostering more sustainable commuting options for residents.