In Japan, eight clubs from premier sports leagues have come together as the 'Elite Eight', at the forefront of climate change action. These clubs, including teams from the B.League and J.League, are collaborating beyond their individual sports to create frameworks that promote sustainability and raise awareness across the entire sports sector. Their collective efforts aim to set an example and improve the consciousness surrounding climate issues within the sports community.

The Nagoya Diamond Dolphins, a B.League basketball team, have actively utilized their influence to encourage fans to adopt more eco-friendly practices since 2022. Initiatives include promoting public transportation through player social media calls, aiming to reshape fan attitudes towards environmental responsibility. One notable campaign rewarded fans participating in these eco-friendly actions with limited edition badges and opportunities to take photos with players, which saw participation from over 11,000 fans last season.

The overarching theme of the 'Elite Eight' is not only to promote awareness but also to address the looming threat of a future where traditional sports may be jeopardized by climate change. The initiative reflects growing concerns related to transportation emissions and global warming, demonstrating a proactive approach by athletes and teams to foster a culture of sustainability and inspire change beyond the sporting arena.