McKay Coppins, a journalist for The Atlantic, undertook an ambitious year-long experiment in 2025 during which he was gifted $10,000 from his employer to bet on NFL games. The goal of this initiative was to provide an in-depth narrative on the rising trend of sports gambling in America and its associated risks. Despite being a practicing Mormon who generally avoids gambling, Coppins sought guidance from his religious leader to ensure that this experiment would not conflict with his personal beliefs.

Throughout the season, Coppins documented the evolution of his gambling habits, explaining how initial cautious bets gradually transitioned into more significant risks, leading to a near obsession. His narrative highlighted the psychological and emotional factors involved in gambling, particularly how easily one could be drawn into a cycle of betting and how it can disrupt personal and family life. Coppins' unique perspective comes from both his background as a writer and his personal convictions, which adds depth to his examination of the American gambling culture.

The implications of Coppins' investigation are far-reaching, particularly in the context of the rapidly expanding sports betting market in the United States. With many states liberalizing their gambling laws, his experience serves as a cautionary tale about the potential downsides of such indulgence. As more people get involved in fantasy sports and betting, the narrative sheds light on the need for awareness about the risks and consequences associated with gambling, underscoring the fine line between leisure and addiction.