In his latest Netflix documentary, British filmmaker Louis Theroux delves into the world of influencers targeting young boys and men, confronting themes of misogyny and conservative values. He aims to shed light on prominent figures who promote troubling narratives, drawing parental concern particularly among the audience of teenage boys. The documentary centers on the unexpected prominence of such figures in the social media landscape and the implications of their content on youth perception of gender dynamics.

Theroux meets with 24-year-old British influencer Harrison Sullivan, known as HStikkytokky, who boasts a significant following on TikTok and another streaming platform called Kick. Sullivan presents himself as living a lavish lifestyle financed by investment gains but reportedly adopts a degrading attitude toward women, labeling them in derogatory terms. This portrayal raises critical questions about the influence such individuals wield over impressionable youth, fostering potential misogynistic attitudes and unhealthy views on relationships.

As the documentary unfolds, it captures not only Sullivan's controversial lifestyle choices—including an explicit video documenting his sexual encounter in a nightclub restroom—but also Theroux’s genuine shock and concern regarding the normalization of such behaviors. The encounter showcases the stark contrasts in values that exist within online communities and highlights the responsibility of creators in shaping the views and attitudes of their young audiences. As the conversation around these topics grows, Theroux's work becomes a vital part of understanding societal challenges in the digital age, particularly the impact of social media on young male demographics.