French investors are increasingly focusing on Kenya's digital economy and creative industries as both nations enhance their trade relations. This trend was highlighted during the launch of the 'Doing Business in Kenya 2026' guide, where Trade and Industry Principal Secretary Regina Ombam emphasized the role of Kenya's youthful population in propelling growth in digital trade and services. She stated that digital trade is expected to be a major avenue for trade benefits for Kenya in the upcoming years.

The French Ambassador to Kenya, Arnaud Suquet, noted that numerous French startups are partnering with Kenyan innovators, especially in fields like digital innovation and artificial intelligence. The collaboration is significantly impacting the business landscape in Kenya, pointing out how the presence of French companies has surged from 40 in 2013 to approximately 140 today. This growth underscores the evolving economic relationship between the two nations and the potential for further investment in digital sectors.

In terms of trade statistics, Kenya imported goods worth Sh29.5 billion from France in 2024, which mainly included pharmaceuticals, machinery, and aircraft parts. Conversely, Kenya's exports to France were valued at Sh13.8 billion, primarily consisting of flowers, fruits, and vegetables. These figures illustrate not just the imports and exports but also the mutual benefits of strengthening economic ties through investment and innovation in the digital sphere.