In 2025, the Spanish automaker Seat faced significant challenges culminating in a dramatic drop in profitability, despite increases in vehicle sales and revenue. Specifically, Seat recorded a 3% increase in cars sold, totaling 657,413 units, and a 5.1% rise in revenue, reaching €15.3 billion. However, these positive growth figures were overshadowed by a staggering 99% drop in operating profit, plummeting to just €1 million from €633 million in 2024. This decline was primarily attributed to import tariffs imposed by the European Union on the Cupra Tavascan, a key model for the company.