Dubrovnik, a city in Croatia famously used as a filming location for ‘Game of Thrones,’ has seen an influx of millions of tourists, leading to a significant impact on the local lifestyle and economy. The city's appeal as a tourist destination has transformed it into a “theme park,” with narrow streets congested by crowds, pricing soaring, and local culture diminishing, which residents have likened to living in a ‘museum in the open.’

Tourism has become a pillar of Croatia's economy, contributing approximately 20% to its GDP, which is notably higher than Italy's tourism contribution. With over 21.8 million tourists visiting the country in 2025, many locals express concerns that tourism is commodifying their heritage, overshadowing the contributions of historical figures from Dubrovnik and reducing authentic local experiences. The surge in tourism presents a dilemma for residents who appreciate the economic benefits yet yearn to preserve the essence of their city.

Authorities in Dubrovnik are now making efforts to balance tourism and local life, indicating the need for a more sustainable approach that allows visitors to enjoy the city's rich history and character without overpowering the local populace. Such measures could serve as a model for other hotspots facing similar challenges worldwide, highlighting the importance of protecting cultural identity amid economic growth driven by tourism.