Miska Tuononen, a 33-year-old color and style consultant, reflects on his experiences of luxury and aesthetic beauty during a trip to the French Riviera, contrasting it with the modesty often found in Finnish culture.
During his recent holiday on the French Riviera, 33-year-old Finnish color and style consultant Miska Tuononen shared insights about his encounters with luxury that he feels are lacking in Finland. He highlighted the grandeur of hotels and the exceptional service culture, specifically pointing out the presence of stylishly dressed individuals adorned in hats, scarves, and high-quality clothing. Tuononen noted that the exquisite hospitality and attention to the aesthetic details, like fresh flowers everywhere and the beauty of iconic buildings such as the Carlton Hotel in Cannes, struck him deeply.
Miska expressed a desire to challenge the typical Finnish attitude towards modesty and enjoyment. In contrast to Finland, where indulgence is often frowned upon except in exclusive places, he found that savoring life’s little pleasures, such as meticulously crafted pastries and stylish surroundings, was normalized in places like the Riviera. This lifestyle encourages individuals to appreciate and celebrate opulence, a sentiment that he feels is sometimes stifled back home in Finland.
His reflections underline a broader commentary on cultural differences concerning consumption and enjoyment. Miska advocates for a shift in perspective among Finns, suggesting that embracing luxury and appreciating beauty can coexist with their values of modesty—encouraging them to allow themselves to indulge in and celebrate life's finer experiences.
