Visit Finland has initiated an exciting campaign named 'Chill like a Finn' that offers international tourists a unique opportunity to enjoy seven-day free trips exploring the scenic beauty of Lake Finland. The campaign includes a variety of experiences, such as sauna experiences, swimming in pristine natural waters, and forest excursions. All expenses are covered, making it an appealing offer for those seeking both relaxation and adventure amidst Finland's stunning landscapes.

The campaign aligns with Finland’s reputation as the happiest country in the world and emphasizes the importance of spending time in nature for personal well-being. Heli Jimenez, director of international marketing at Visit Finland, highlighted that Finnish people often retreat to the Lake Finland region for true relaxation, positioning it as an ideal getaway for anyone looking to escape the noise and hustle of daily life. The emphasis on wellness and tranquility reflects broader trends in travel preferences, particularly post-pandemic.

Visit Finland’s initiative comes on the heels of a similar campaign launched in Sweden earlier this year, where Visit Sweden offered tourists exclusive access to private islands for a year. Interested travelers for the Finnish experience must upload a short introduction video on Instagram or TikTok and complete a form on ChillLikeaFinn.com. This creative approach to marketing not only showcases Finland's natural beauty but also encourages social media engagement, targeting a younger audience intrigued by unique travel experiences.