In a playful YouTube video shared by Hyundai's rally team, drivers Enni Mälkönen and Esapekka Lappi took part in a humorous challenge of assembling toy cars and racing them. The competition aimed to see which of the drivers could assemble their model the fastest and then race it. The playful challenge highlighted not only the drivers' skills but also their ability to engage with fans in a light-hearted manner.

The outcome of the assembly race was quite revealing, with the pair of Adrien Fourmaux and Alexandre Coria from France completing their assembly in just over four minutes, followed by Belgian duo Thierry Neuville and Martijn Wydaeghe at 5:13. Mälkönen and Lappi finished third at 10:18, showcasing that even rally professionals can have a fun side while competing. During the video, Lappi humorously noted, "When you do the building well, then also the reliability can be good," emphasizing the importance of proper assembly in both racing and life.

This light-hearted video not only serves to entertain but also strengthens the connection between rally drivers and their supporters, reminding fans that athletes like Mälkönen and Lappi are relatable and approachable. It showcases Hyundai's innovative marketing strategy to involve their drivers in engaging content that highlights their personality while promoting the brand's rallying heritage.