In a recent broadcast on ERR, Martin Helme, the leader of the Estonian Conservative People's Party (EKRE), addressed the party's declining popularity in recent polls. He commented that while he views the situation as not a cause for panic, he is certainly not satisfied with the current state of their ratings. Helme noted that the lower ratings can be attributed to rival parties such as Isamaa, Keskerakond, and now even the Reformierakond, which have adopted many of EKRE's original policy positions. He feels that EKRE has a responsibility to convince voters that their original ideas are superior to mere imitations from other parties.

Furthermore, Helme responded to criticisms of the party being short on fresh ideas by emphasizing that EKRE has been advocating certain policies, such as energy policy, family policy, and immigration policy, for the past decade. He stated that these essential ideas remain unaddressed in the political landscape, reiterating that their proposed policies are yet to be realized despite EKRE's long-standing commitments to these issues. Helme's remarks suggest a strategic need for EKRE to differentiate itself and re-engage voters by highlighting the urgency and necessity of their proposals amidst a competitive political environment.

Overall, the comments made by Helme reflect an awareness of the shifting political dynamics in Estonia, highlighting the challenges that EKRE faces in maintaining its identity and influence in the face of other parties absorbing its core messages. The party's future strategy may need to focus on renewing their engagement with voters while also striving to implement their long-held policy positions in the evolving political sphere.