Markus Räikkönen, the ex-partner of former Prime Minister Sanna Marin, has been issued a warning by the Advertising Ethical Council due to a post on his Instagram account that violated advertising disclosure rules. The council found that Räikkönen had shared promotional content for the Ryoko brand without proper indications that the post was an advertisement. This situation raises important questions about influencer responsibilities and the ethics surrounding advertising practices on social media,

In response to the warning, Räikkönen acknowledged that he received the products for free and stated that he has since added 'Ad' tags to his posts mentioning the brand to clear up any ambiguities. The council's decision emphasizes the need for influencers to be transparent about their partnerships to maintain trust with their audience and comply with advertising regulations.

A representative from Ryoko Handbags And Leather Products Trading Co. also responded, clarifying that Räikkönen was introduced to the brand by mutual friends and appreciated their products. The company appreciates his willingness to share his experiences with their items on social media, but they also recognize the importance of adhering to advertising guidelines in content creation.