Kunle Afolayan, a well-known Nollywood filmmaker, has publicly lamented the severe impact of rising diesel prices on his business operations, revealing a staggering monthly fuel expense of N11 million. This amount, he stated, is necessary to power his KAP Film Village and Resort, which has implemented solar energy solutions, yet still faces exorbitant diesel costs due to the current price of N1,500 per litre. The filmmaker's heartfelt appeal was shared via a video on Instagram, highlighting the financial struggles local entrepreneurs face in Nigeria due to fuel hikes.

In his poignant message, Afolayan emphasizes that despite efforts to transition to cleaner energy sources like solar power, the reliance on diesel remains a burden that is unsustainable for his business model. He explains how the rising costs have forced his operations to depend on purchasing diesel on credit, which sometimes delays repayments up to two months. This situation underscores not only his personal financial struggles but also reflects the broader economic challenges faced by many businesses in Nigeria amid escalating fuel prices.

Afolayan's appeal for aid reverberates with many small and medium-sized enterprises grappling with similar dilemmas as fuel costs continue to rise. His situation paints a vivid picture of the critical need for policy support and economic reforms to alleviate the pressures on businesses and promote sustainable operational practices amid the ongoing fuel crisis in Nigeria.