Mar 10 • 09:03 UTC 🇦🇷 Argentina Clarin (ES)

Who is the advertiser who, after playing rugby at CASI, directed Mica Riera and will make a miniseries about Tito Lectoure and Luna Park

Agustín Santiago Palleres Yoffe, an Argentine director and producer, is gaining recognition for his latest project on Tito Lectoure and Luna Park after a diverse career spanning rugby, technology, and advertising.

Agustín Santiago Palleres Yoffe, born in Buenos Aires in 1980, is a multifaceted Argentine director, producer, and screenwriter. He has an unconventional background, transitioning from a military education to various fields including technology, gastronomy, and advertising, while also having a history as a rugby player at CASI. Although not formally trained in cinema, he has gained experience through self-education and his involvement in the advertising industry, which helped him develop a creative vision.

He gained initial recognition as an assistant production manager on the 2001 television series 'Yago, pasión morena' and later became a prominent figure in advertising, crafting campaigns for both national and international brands. After spending two years in New York working in television, he returned to Argentina, where in 2023, he founded YR Entertainment SRL. This venture allowed him to step into directing, resulting in his debut film 'No preguntes,' which he managed to create with a youthful team under tight deadlines, featuring actress Mica Riera as the star.

Yoffe's recognition continues to grow as he embarks on producing a miniseries about the legendary Tito Lectoure and the historically significant Luna Park in Buenos Aires. His unique blend of experiences in diverse fields and rich cultural background may position him as a compelling voice in Argentine cinema, drawing interest for future projects that shed light on key cultural figures and moments in the nation’s history.

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