Uber announced the launch of a new feature in Salvador, allowing female passengers to request rides from female drivers, which aims to enhance comfort and safety for women using the ridesharing service. This option is part of the broader rollout of the 'Uber Mulher' program, which will gradually be introduced in 13 Brazilian capitals. Cities like São Paulo, Rio de Janeiro, Belo Horizonte, Recife, and Fortaleza are also set to receive this feature.

The new functionality comes after testing in seven municipalities and responds to the demand for safer travel options for women. Uber plans to offer this feature in three different formats within the app, including a scheduling option that allows users to book rides at least 30 minutes in advance. This initiative indicates Uber's commitment to addressing safety concerns, particularly for female users, by giving them the choice of who they travel with.

This move is expected to reshape the ridesharing experience for women in Brazil, encouraging more female users to utilize the service by providing them with a sense of control over their travel arrangements. The broader implications of this feature could significantly improve women's perceptions of safety in urban mobility, promoting inclusiveness in transport service offerings across major Brazilian cities.