Just twelve days before the vote scheduled for March 22 and 23, Giorgia Meloni has rolled out her social media strategy to garner support for the "Yes" vote in the justice reform referendum. This morning, her team has already released four videos across different platforms, with the first video being notably lengthy at around 14 minutes. This duration exceeds the conventional recommendation to maintain viewer attention, yet it has surprisingly garnered one million views and over 51,000 likes on Instagram alone. The strategic length of the video is designed to address the complexity of the justice reform issue, ensuring that it is not oversimplified in a few seconds or minutes as many social media posts tend to do.