TUDOR has deep roots in motorsports, having supported winning teams since the golden age of racing. Beginning with the Tudor Watch Racing Team in the late 1960s and extending to contemporary events like the IMSA TUDOR United Sports Car Championship, the brand has consistently integrated its identity with the spirit of racing challenge. Today, it carries on this tradition as the official timekeeper for the iconic Dakar Rally, while increasing its footprint in Formula 1.

One of the newest teams in the championship, Visa Cash App Racing Bulls, has implemented significant changes to enhance its competitive stature. This includes a striking new visual identity featuring the TUDOR logo prominently displayed on the rear wing, alongside updates to the drivers' race suits and a complete overhaul of its management and technical structure. These changes signify a robust commitment to improving their performance in the highly competitive arena of Formula 1.

The philosophy of 'Born To Dare' is embedded in TUDOR's DNA, guiding its unique path in the world of watches and motorsports. By choosing partnerships that reflect its daring spirit, TUDOR continues to embody innovation and an adventurous spirit, aligning itself with high-profile events and teams that share its commitment to excellence and performance in racing.