In February, public television channel LTV1 was reported as the most watched channel in Latvia, attracting considerable attention with mainstream events. The highlights included the Olympic ice hockey games, which dominated viewership figures, specifically the games featuring Latvia against Denmark and the USA. The games garnered an average viewership share of 16.3% and 12.1% respectively, showing the country's strong interest in Olympic sports.

The opening ceremony of the Winter Olympics also received significant viewership on LTV1, with 10.5% of the population tuning in. Overall, the popularity of Olympic programming reflected a national enthusiasm for sports, particularly those showcasing Latvia's participation. Another popular program was the final of the 'Supernova' song contest on LTV1, which completed the array of popular shows in February by capturing 9% of the audience's attention.

In terms of overall television consumption, viewers spent an average of 4 hours and 32 minutes daily watching TV in February, indicating a stable engagement with television content in the country, reflecting cultural interests and patterns of media consumption. This highlights not only sports and music competitions as central viewing experiences but also sets the stage for how television channels measure their success against the evolving interests of their audiences.