Atlético Madrid has entered into an unusual promotional partnership with Netflix to help market the upcoming film 'The Immortal Man,' which serves as a sequel to the well-known series 'Peaky Blinders.' This collaboration marks a unique fusion of football and television, as Netflix compensates the Spanish football club for their participation in the promotional activities. The partnership signifies a creative approach to digital marketing, particularly appealing to both football fans and viewers of the series.

As part of the collaboration, Atlético's squad, including notable players like Alexander Sørloth and Antoine Griezmann, will engage in various promotional activities across the club's media channels. One highlight of the partnership includes a special event where players will be escorted onto the pitch before a La Liga match against Getafe on March 14 by actors dressed as characters from 'Peaky Blinders.' This integration seeks to create a captivating atmosphere, drawing connections between the historical narrative of the series and the contemporary football culture.

Moreover, Atlético Madrid will transform their stadium into a space reminiscent of 1930s Birmingham, where 'Peaky Blinders' is set. Fans can expect to see period-specific decorations, including a barbershop from that era, as well as actors in period costumes handing out newspapers to spectators. This commitment to authenticity showcases Atlético's dedication to enhancing the spectator experience and leveraging unique narratives to engage a broader audience, potentially boosting attendance and viewership for both the match and the film.