The demand for Volvo's EX60 model has surged significantly, prompting the company to negotiate with unions about shortening summer vacations for factory workers.
Volvo is currently in discussions with unions regarding the potential shortening of summer vacations for factory workers due to an unusually high demand for their new EX60 model. This demand follows the model's presentation on January 21, which has surpassed internal forecasts for retail sales orders across Europe. The company's commercial director, Erik Severinson, described the overwhelming interest in the EX60 as a 'positive problem.'
As of now, there have been over 3,000 pre-orders for the EX60 model in Sweden alone. While Volvo has not disclosed detailed figures for other markets, they have noted that significant order quantities are also coming from Germany, Belgium, the Netherlands, Norway, and Finland. This strong demand has raised expectations for production capacity and has necessitated a reconsideration of worker schedules to meet consumer needs effectively.
In Germany, the estimated delivery time for the base version of the EX60 is reported to be up to eight months, illustrating the extent of demand across the continent. While Mia Luopajärvi, Volvo's communications manager in Finland, declined to comment on specific pre-order figures for the EX60, the situation clearly reflects a broader trend where auto manufacturers are facing challenges in balancing high consumer interest with production realities during a booming market segment.
