On March 8, during the International Women's Day protest in São Paulo's Paulista Avenue, participants braved heavy rains to voice their concerns over femicide and misogyny. The march, organized by social movements and leftist parties, began gathering at 2 PM in front of the Museum of Art of São Paulo (Masp) before proceeding along Paulista Avenue and Rua Consolação. The protest echoed calls for the criminalization of misogyny and the abolition of the controversial 6x1 work schedule, among other demands for gender equality.

Visual representations of the struggles women face were prevalent, including a makeshift grave featuring dolls and a display of women’s shoes on a red cloth symbolizing the victims of femicide. These symbolic gestures served to remember recently murdered women and to highlight the growing urgency of addressing gender-based violence in Brazil. The event made a significant statement against the pervasive misogynistic rhetoric often referred to as "redpill," underscoring the need for societal change concerning women's rights and safety.

With Brazil reporting a record number of femicides, totaling 1,568 victims in 2025 alone, according to the Brazilian Forum on Public Security, the protest's message resonates deeply within the national context. Since femicide was criminalized in 2015, there have been 13,448 women murdered, revealing a severe crisis that necessitates continued advocacy and legislative action to ensure safety for women and recognize their rights more fully. The protests on this day not only remembered the victims but also called for a collective movement towards justice and equality for women in Brazil.