The Raízes da Zona Leste festival is an initiative by the Companhia de Desenvolvimento Habitacional e Urbano do Estado de São Paulo and the Fundação Instituto de Pesquisas Econômicas. It focuses on recognizing both musicians and the essential behind-the-scenes professionals in the music industry, which is often overlooked. The festival will not only celebrate artistic talents during the music event but also highlight the importance of skilled workers who support live performances.

As part of the festival’s commitment to professional development, winners in each category will nominate ten individuals to receive vocational training courses. These courses will cover crucial aspects of the music industry, including cultural production, sound, lighting, and other related services. The organizers have noted a significant shortage of qualified personnel in this sector, indicating an opportunity for growth and development that the festival aims to address.

Held on April 18, 19, 21, 2, and 3, the festival is part of a larger project called Zona Leste Somos Nós, which seeks to promote actions that create jobs and generate income within the East Zone of São Paulo. This project emphasizes the development of the local creative economy through cultural initiatives like this music festival and competition, ultimately aiming to empower the community and enhance the regional cultural landscape.