The National Council of State Communication Secretaries (CNSecom) is holding a meeting in Porto Alegre to discuss and release a guide for public communication in the upcoming 2026 elections. This guide has been crafted based on electoral legislation and offers specific instructions for government communication from July 4, when restrictions on public inaugurations begin, until the inauguration of elected officials. The primary aim is to minimize legal risks, standardize behaviors, and ensure adherence to constitutional principles such as legality, impersonality, and administrative morality.

As a central guideline, the guide stipulates that institutional communication during this designated period must be educational, informative, and socially oriented, steering clear of content that may be seen as promoting individual public officials. It stresses the importance of focusing on public service delivery, with an emphasis on documenting the population, public facilities, and official documents. Additionally, the guide reinforces the prohibition of political campaign-related content that may violate electoral laws.

This document reflects Brazil's commitment to integrity in government communications, particularly during election periods, by aiming to enhance transparency and public trust. By adhering to these guidelines, state communication bodies will seek to ensure that their messaging remains in line with electoral laws, thereby reducing the potential for conflicts or legal challenges and fostering an environment of accountability in public service announcements during the election cycle.