The Victorian government has unveiled plans to introduce an entry fee for tourists visiting the Twelve Apostles on the Great Ocean Road, with the objective of enhancing tourist infrastructure and maintaining the famed destination for future generations. This initiative comes as part of a broader effort to upgrade various tourist sites in the south-west region of Victoria, ensuring that the natural and cultural significance of these locations is preserved while accommodating increasing visitor numbers. The decision follows growing concerns about the environmental impact of tourism and the need for sustainable management practices in popular sites.

Environment Minister Steve Dimopoulos emphasized that consultations with local councils, business operators, and traditional owners will determine the exact fee amount, reflecting community input while balancing the need for revenue. Notably, local residents and members of the Eastern Maar community will not be subject to the new charge, emphasizing the government's commitment to protecting the interests of the local population and recognizing their ties to the land. This approach aims to strike a balance between welcoming tourists and preserving the integrity of the area.

The introduction of a tourist tax has sparked a mixed response, with supporters advocating for the necessary funds to improve facilities and protect the landscape, while some critics question the implications it may have on visitor numbers. As Victoria gears up for the opening of the Twelve Apostles Visitor Experience Centre later this year, the government is prepared to navigate these challenges, ensuring that the iconic site remains accessible and well-maintained for many years to come.