Residents interviewed by Zemgale Regional Television express their commitment to celebrating International Women's Day on March 8, with flowers remaining a popular gift choice. Individuals like Ervīns from Bauska mention that this day is especially dedicated to mothers and grandmothers, with classic flower choices such as roses and tulips being favored. Signe, another local, shared her preference for spring flowers like tulips and daffodils, emphasizing the personal connection people have with this tradition.

Flower growers are also adapting to the demand for flowers on this occasion, preparing well in advance for the influx of orders. Mārtiņš Auzāns, a farmer from Bauska, notes that they cultivate roses daily and produce tulips, amaryllis, and other spring flowers in greenhouses. He highlighted that the collection of flowers, which he created alongside his mother, has become a point of pride, showcasing a diverse range of colors that are now in high demand, particularly as spring approaches.

The enduring popularity of gifting flowers on International Women's Day illustrates the cultural significance of this practice in Latvia, as both older and younger generations uphold these traditions. This intergenerational bond fosters appreciation for local flower growers who contribute to the celebration, keeping the joyful spirit of giving flowers alive during this festive occasion.