In celebration of Women's Day, the Argentine government issued a strong message that not only celebrated the occasion but also criticized the previous Kirchnerista administration. The message, shared on the official social media account of Casa Rosada, claimed that what began as a noble cause for women's rights had been distorted over decades into a political tool for rallying support. The government emphasized a clearer direction in its current policies, aiming to distinguish itself from its predecessors.

The campaign included visual representations of various women's movements, including marches related to abortion rights and the 'Ni Una Menos' movement, highlighting the historical context in which these issues have evolved. The message contained pointed remarks against the previous administration, suggesting that initiatives like the creation of the Ministry for Women were more about political maneuvering than genuine progress in women's rights.

As the government aims to redefine the narrative around women's rights in Argentina, this public address signifies its commitment to distancing from approach of previous administrations. It appears to be part of a broader strategy to consolidate support within the feminist movement, possibly to strengthen governmental legitimacy while addressing ongoing gender issues.