Recently, Estonian singers Liis Lemsalu, Lenna Kuurmaa, and Ines announced that they have introduced a special chocolate product to the market as part of their concert tour 'Kolm Muusat.' The premium chocolate has caught the attention of fans and the public due to its notably high price, leading to reactions of astonishment from many who became aware of the cost through social media. It has become a topic of conversation among their followers, with one reader humorously comparing its price to that of silver, implying that the chocolate is surprisingly expensive.

The timing of the chocolate's release aligns with the upcoming International Women’s Day, as the trio is preparing for a special tour celebrating women. This initiative not only showcases their talent as musicians but also adds a unique touch to their marketing strategy, as they attempt to blend music and culinary indulgence. The chocolate serves as a promotional tool for their concert series while highlighting the artists' entrepreneurial spirit.

However, the store selling the chocolate has clarified that it is not intended for the mass market. The intent seems to be positioned more towards fans willing to indulge in a luxurious treat associated with their favorite artists, rather than aimed at everyday consumers seeking affordable options. This might suggest that the artists are curating an experience that is more exclusive and could contribute positively to their brand identity as unique performers in the Estonian music scene.