In Malmö, Sweden, the LVU campaign created significant anxiety among immigrant mothers, particularly those from the Muslim community, who feared that social services were planning to seize their children. This panic was fueled by social media videos showing children being taken away by Swedish authorities and reinforced by rumors that suggested a bias against immigrant families. Mothers like Ayan Shire expressed their growing fear and felt compelled to keep their children at home rather than risk encounters with social services.

The campaign, which emerged in the summer of 2021, was marked as one of the most significant influence operations targeting Sweden, leading to a global spread of misinformation. The narrative that Swedish social services were “kidnapping” Muslim children took hold both locally and internationally, leading to outrage and fear within the community. The situation escalated to the point where the city had to intervene and address these fears by revising its approaches and policies to regain trust.

In response to the backlash, Malmö's social services have since worked towards changing their strategies in order to alleviate the misconceptions spread through the LVU campaign. The efforts include increased transparency and community engagement to ensure that immigrant families feel their concerns are recognized and addressed. As a result, there are signs that the previously strong mistrust towards social services is beginning to wane, indicating a potential path towards rebuilding relationships between the service and the families it serves.