On the occasion of International Women's Day on March 8th, Greece's Ministry of Social Cohesion and Family, led by Domna Michailidou, has implemented a proactive initiative aimed at raising awareness and sensitivity around the contributions of women in modern society. This year, the celebration transcends mere festivity, serving as a day of remembrance, struggle, and genuine acknowledgment of women's roles and achievements. The campaign also symbolizes a call for action against ongoing gender inequality and stereotypes.

Part of this initiative includes a dynamic campaign within public transport, where metro and tram cabins, along with stops, are adorned with motivational messages intended for women. These messages aim to inspire conversations regarding female empowerment, with phrases such as "Woman, you are essential at every moment" and "Dynamic in every position." The initiative seeks to remind the public that women are vital to the fabric of society, spanning from familial roles to leadership positions in various sectors.

Furthermore, the initiative addresses the topic of the "glass ceiling" and the challenges women face in the workplace. Michailidou's statements highlight the ongoing need for societal change to secure equal opportunities in employment and representation, stressing that awareness and activism are crucial to overcoming barriers that women encounter. By launching this campaign, the Ministry aims to create a culture that celebrates women's rights and fosters equality in all facets of life.