The Croatian football club Dinamo has initiated an exciting competition inviting its fans to create a new fourth jersey for the upcoming 2026/2027 season. After an overwhelming response with 858 design entries received from both domestic and international supporters, a selection process has narrowed down the finalists to 32 designs based on specific criteria set by an expert jury. This stage reflects the club’s commitment to involving its fanbase in creative expressions and building a stronger community spirit.

During the evaluation of the submissions, several critical elements were considered, with the concept of 'Dinamo DNA' serving as a foundational criterion. This emphasizes the significance of having designs that resonate with the club's visual identity—incorporating its colors, symbols representative of Zagreb, and reflecting the club's rich traditions. Additionally, the practicality of each design was assessed to ensure they could be produced in compliance with existing manufacturing standards and UEFA regulations, which excluded certain creative ideas from the final selection.

This initiative not only enhances fan engagement but also encourages a sense of belonging among supporters as they contribute to the club's unique identity. The introduction of a fan-designed jersey presents an opportunity for the club to foster creativity and innovation within its community, potentially leading to the integration of fresh ideas into its merchandise offerings. The final designs will be revealed soon, marking a significant moment in the club's history and its ongoing relationship with its devoted fans.