A Single Flower Placed, Phone Booth Becomes a 'Sacred Place' - NTT Calls for 'Consideration'
Tourists are flocking to a Tokyo phone booth after a scene in a popular anime film, prompting NTT to issue a request for visitors to refrain from leaving flowers inside.
On February 21, tourists gathered around a public phone booth in Jimbocho, Tokyo, to photograph a single light pink gerbera flower that had been placed atop the green phone. The booth gained popularity following the release of the anime movie "Chainsaw Man: Part of Reze," where a significant scene occurs involving the protagonists meeting in that very booth. Visitors, including a 24-year-old male student from South Korea who had traveled specifically to see the booth, expressed excitement and satisfaction as they documented their experience. Meanwhile, a 21-year-old female student from Nagano mentioned the booth's photographic appeal but noted that those unfamiliar with the anime might find it unsettling.
The phenomenon of tourists visiting places featured in anime—known as "seichi junrei" or "pilgrimage to sacred sites"—has become an intriguing aspect of cultural tourism. In response to the influx of fans, NTT East Japan announced that they noticed flowers inside the booth about two months post-release and began removing them due to the ongoing placing of flowers despite their warnings against it. They have since implemented a system to clean the booth more frequently depending on the level of neglect observed.
Acknowledging the heartfelt gestures of fans, NTT expressed their understanding but requested that visitors do not leave personal belongings or flowers at the site. This situation underscores a burgeoning trend where locations associated with anime narratives become integral tourist attractions, further fueled by the emotional connections people form with these sites, as they embody memories and stories rather than being mere physical spaces.