In a move to raise awareness around gender violence, TV Globo in Recife has launched a national campaign coinciding with the International Women's Day, which takes place on March 8th. The campaign's slogan, "Facing violence against women is our role," emphasizes the importance of societal involvement in combating this issue. The initiative includes coverage in local news broadcasts, featuring special reports and a series addressing feminicide, shedding light on the stark realities faced by women in Brazil due to gender-based violence.

The coverage will include a special series titled "Marks," which will be introduced during the NE1 news segment on March 7th, prior to International Women's Day. This series is designed to tell the stories of women who fell victim to feminicide, aiming to humanize the statistics and place the focus on their lives rather than just the violent incidents that defined their endpoints. Notably, the journalists Beatriz Castro, Camila Torres, Mônica Silva, and Sabrina Rocha will contribute reports that highlight different aspects of violence against women in Brazil.

This campaign by TV Globo is expected to foster a broader dialogue regarding domestic and societal dynamics around gender violence in Brazil. By promoting awareness and accountability through media, the initiative not only seeks to educate the public but also aims to challenge ingrained cultural attitudes that perpetuate this violence. The series will run in parallel with public discussions leading up to and following International Women’s Day, creating a platform for continuous engagement and advocacy against gender violence in the region.