Amanda Holden, a judge on Britain's Got Talent, recently disclosed the motivations behind the other judges' eagerness to be photographed with new panel member KSI, a prominent YouTube star. She remarked on how KSI has attracted a significant following, boasting over 75 million followers across his social media platforms, making him a valuable asset for increasing visibility and follower counts for the other judges on the show.

In her candid remarks to the Mirror, Amanda highlighted that the judges, including the show's creator Simon Cowell, are making a concerted effort to engage with KSI for social media content. This trend appears to be part of a broader strategy where heavily-followed personalities like KSI are seen as key players in driving engagement and popularity in today’s digital landscape. She's noted that even a collaboration with KSI can dramatically enhance the performance of their individual social media posts.

The growing interest in KSI also reflects a larger trend within reality television and talent shows to integrate social media influencers in an attempt to attract younger audiences and increase viewer engagement. Such collaborations can have lasting implications for the show's ratings and how contestants navigate their careers post-show, ultimately linking traditional entertainment with modern social media strategies.