Nationwide Building Society is likely to offer its customers a payout similar to last year's Fairer Share bonus, which saw over 4 million members receive £100 each. According to financial experts, including Peter Lekarski from Moneysavingexpert, customers could potentially receive up to £275 this year if they meet certain requirements. These requirements include keeping their current account open and being actively engaged with it during the first quarter of the year.

To qualify for the payout, customers must either pay in at least £500 or make a minimum of 10 payments out of their accounts within the first three months of the year. This strategy not only secures the potential bonus but also enhances customers' standing within the bank, setting them up for other financial benefits the society may offer in the future. Financial advisers recommend customers take proactive steps early in the year to increase their chances of being rewarded.

Overall, this initiative by Nationwide serves to encourage customer engagement with their accounts while also rewarding loyalty. The expected distribution of the bonus not only sheds light on the building society's customer-first approach but may also influence other financial institutions to consider similar incentive programs.