President Claudia Sheinbaum is hosting the morning conference in Guadalajara, Jalisco, on March 6, where she is joined by Governor Pablo Lemus, and other members of her cabinet. They will be discussing ongoing projects and their progress, giving updates relevant to the region and the nation.

In the previous conference on March 5, Sheinbaum highlighted the 'Social World Cup' program, which includes the construction of 1,200 soccer fields across various states in Mexico. She also announced a competition to win tickets for the inaugural match of the 2026 World Cup in Mexico, promoting community engagement in sports and national pride.

The mention of international relations, particularly acknowledging Spain's Prime Minister Pedro Sánchez, reflects Sheinbaum's focus on diplomatic engagements as well. Overall, these conferences serve not only as a platform for governmental announcements but also as a means to connect with the public, showcase initiatives, and foster a sense of community involvement in preparations for the upcoming World Cup.