Mar 6 • 11:46 UTC 🇮🇹 Italy Il Giornale

Post-Mortem Propaganda and the Social Martyrdom of the Ayatollahs

The digital life of individuals can persist even after their physical death, exemplified by the social media presence of Iranian Ayatollah Ali Khamenei posthumously.

In today's platform society, a peculiar paradox exists where digital lives can continue well beyond physical existence, a concept aptly termed "post-mortem". This phenomenon is showcased by the recent case of the late Iranian Supreme Leader, Ayatollah Ali Khamenei, whose X account continues to see activity even after his death in an American airstrike in Tehran on February 28. Despite his passing, content from his account has generated significant engagement, with over half a million interactions and a notable increase in followers, which raises questions about the role of digital presence in political narratives.

The continuing activity on Khamenei's account, which includes a steady stream of posts—even if diminished—reflects a broader trend regarding the digital legacies of influential figures. The account's performance in the week following his death is remarkable: it not only saw a spike in engagement but also welcomed nearly 180,000 new followers. Such figures underscore the intertwining of social media with the strategic dissemination of information and propaganda, effectively allowing deceased leaders to maintain a presence in the socio-political discourse of their nation, almost as if they are still guiding or influencing their supporters.

This situation invites deeper conversation about the implications of digital immortality for political figures, particularly in contexts like Iran, where state narratives are tightly controlled. The gravity of Khamenei's posthumous engagement is emblematic of how digital platforms can extend the influence of leaders, even after death, potentially reshaping public perception and loyalty. The unprecedented situation raises significant ethical and political questions about the responsibility of social media corporations in managing the digital narratives of such figures, and what this means for the future of political communications.

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