Virgin Media O2 has recently issued a warning to its customers who use Amazon or have banking services with HSBC, highlighting a concerning trend regarding potential scams. This initiative comes alongside their new scheme called Call Defence, aimed at reducing the risk of scam calls for consumers. The company aims to ensure that customers are informed of potential threats through alerts on their phones.

The Call Defence system utilizes Adaptive AI technology to evaluate incoming calls from unknown numbers. By analyzing various data points in real-time, it can identify whether a call may be a scam. If such a call is suspected, customers receive a clear label on their screens warning them of the risk involved in answering the call. This functionality is designed to empower users by equipping them with necessary information to make informed decisions regarding unsolicited calls.

In addition to labeling suspicious calls, the technology enhances customer safety by blocking known fraudulent calls outright. This proactive measure underscores Virgin Media O2's commitment to customer welfare and highlights the growing need for protective systems against the increasing sophistication of telecommunication frauds, particularly affecting those associated with major companies like Amazon and HSBC.