Spanish newspaper EL PAÍS has launched a new feature called the 'Weekly Challenge', a quiz intended to engage readers with current affairs. Every Friday, participants can answer a test consisting of ten questions based on news published in the paper over the previous week. The quiz covers a variety of topics, including international, political, social, cultural, and scientific news, making it a versatile educational tool for the audience.

Bernardo Marín, who is the author of the idea and responsible for newsletters in the digital strategy team, explained that the goal of the 'Weekly Challenge' is to enhance reader interaction and engagement with the publication. Following the initial two editions of the challenge, the newspaper experienced a significant level of participation, leading to feedback, suggestions, and even proposals for potential questions from readers. This demonstrates a strong interest in participatory journalism and community involvement.

The incorporation of this interactive quiz is indicative of broader trends within the media industry, where publications are increasingly looking for innovative ways to engage their audiences beyond traditional reporting. By inviting readers to test their knowledge, EL PAÍS not only informs but also involves its readership in a dialogue about current events, thereby strengthening the connection between the news outlet and its audience.