The much-anticipated wedding of South Indian stars Vijay Deverakonda and Rashmika Mandanna took place in Udaipur, sparking excitement among fans who linked the couple to iconic figures from Indian mythology, such as Shiva and Parvati. The hashtag #Virosh was used to encapsulate the wedding festivities, showcasing a range of events that took place over six days, characterized by their grandeur and flair.

Critics have pointed out that the couple's elaborate celebrations appeared more like a PR stunt than a traditional wedding, as they engaged with fans extensively post-wedding after initially keeping their relationship private for seven years. This accessibility led to a flurry of online memes and commentary, particularly in comparison to the pre-wedding rituals often associated with high-profile families like the Ambanis.

The reaction from fans and observers alike has been mixed; while many enjoyed the glamorous moments shared by the couple, others have expressed skepticism about the authenticity of these celebrations. This situation highlights the intersection of celebrity culture and modern PR strategies within the Indian entertainment industry, raising questions about the fine line between genuine celebration and calculated public relations efforts.