Enel has introduced a new contest named 'Vinci il calcio con ENELtiPREMIA' aimed at customers enrolled in their loyalty program, ENELtiPREMIA. Running from March 3 to March 12, 2026, this initiative allows participants to enter daily for a chance to win official jerseys from prominent Italian football clubs, including AC Milan, A.S. Roma, and Juventus. This contest not only serves to enhance customer engagement but also emphasizes the connection between sports and community, igniting a shared passion for football across various demographics.

The campaign is positioned as more than just a marketing strategy; it aims to transform regular daily interactions into collective experiences, bringing people together through their mutual love for football. By incentivizing participation with tangible rewards like team jerseys, Enel seeks to deepen customer loyalty while promoting a sense of belonging among fans of these celebrated teams.

This initiative aligns with the current trend of brands integrating sports into their marketing efforts, reflecting the cultural significance of football in Italy. By fostering a closer bond between customers and their football teams, Enel not only promotes its services but also actively contributes to the sports community, thereby creating a positive brand image associated with passion and local pride.