Mar 6 • 04:30 UTC 🇪🇸 Spain El País

You should wake up in the morning with an erection: when testosterone and 'masculinity' become a business

The article discusses how viral videos promote testosterone use among men, often without medical necessity, leading to potential health risks and reinforcing insecurities about masculinity.

The article from El País highlights the rise of viral videos on social media that promote the use of testosterone among men, suggesting that higher testosterone levels equate to being a "better man" in various aspects of life, such as business and sports. One TikTok user suggests routine blood tests to assess testosterone levels, emphasizing that it is crucial to know whether one genuinely needs testosterone or simply needs to improve personal relationships. This narrative is further supported by comments from users who seek confirmation of what constitutes 'normal' testosterone levels and inquire about methods to increase them.

Experts interviewed for the article caution that this trend is dangerous, as unnecessary testosterone supplementation can lead to severe side effects, including testicular damage and infertility. The promotion of such supplements often exploits men's insecurities around masculinity, creating a market for products and services that prey on these vulnerabilities. Thus, the phenomenon not only highlights the intersection of health and consumer culture but also raises ethical questions about the responsibilities of influencers and marketers in promoting substances that can have harmful consequences.

This issue also reflects broader societal pressures and ideals related to masculinity, suggesting that men often feel compelled to conform to certain biological standards to be perceived as successful or desirable. The article calls for greater awareness and understanding among men regarding the implications of testosterone use and reinforces the importance of consulting healthcare professionals rather than relying on social media narratives for medical advice.

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