The first weekend of March in the Ribeirão Preto (SP) and Franca (SP) region features a vibrant array of cultural activities, catering to various interests. Notable events include a special performance by the Grammy-winning artist Elba Ramalho in Franca, celebrating 40 years of her musical career with classics from iconic northeastern Brazilian musicians such as Luiz Gonzaga and Jackson do Pandeiro.

In addition to the concert, Ribeirão Preto will host the inaugural festival focusing on female empowerment, held at Theatro Pedro II. This festival will showcase performances from artists including Mariana Aydar and the Soberanas do Samba group, emphasizing the role of women in music and culture. These events not only celebrate artistic expression but also highlight significant social themes, especially with the proximity of International Women's Day.

For beer enthusiasts, Ribeirão Preto is also the venue for Champions Beer, the largest festival of craft beers in the state of São Paulo, which promises to attract many visitors looking to enjoy local brews and celebrate the craft beer culture. This rich lineup of activities illustrates the region's commitment to offering diverse entertainment options, fostering community engagement, and celebrating significant cultural milestones.