Yerba mate exports from Argentina surged by 46% in January compared to the previous year, driven by international demand, while domestic sales experienced a slight decline.
In January 2025, Argentina's yerba mate exports witnessed an impressive growth of 46% compared to January of the previous year, reaching 3,573,413 kilograms. This surge highlights the increasing global demand for yerba mate, particularly from the United States, which has been identified as a promising market for further expansion. The National Institute of Yerba Mate (INYM) has emphasized the importance of these export figures, noting that they come at a time when the domestic market is facing challenges.
Despite the remarkable growth in exports, domestic sales of yerba mate have declined by 3%, totaling 21,399,665 kilograms in January. Industry experts attribute this downturn to broader economic difficulties affecting consumer behavior in Argentina, where many supermarket chains are struggling with a consumption crisis. The challenges in selling domestically have led to concerns about the future of local sales, as consumers are increasingly cautious in their spending habits.
Looking ahead, the World Cup is viewed as a potential catalyst for boosting yerba mate sales, both domestically and internationally. As the tournament approaches, the industry anticipates a surge in demand aligned with national pride and a rising interest in traditional Argentine products. This could provide a crucial lifeline for local producers struggling in a challenging domestic environment, while reinforcing the significance of exports as a key driver of growth within the yerba mate sector.
