The article emphasizes the need for regulatory measures on food prices in Norway, arguing that it is not consumers who need to change their behavior, but rather the grocery giants that dominate the market. Commentator Joacim Lund's dismissal of proposals for a price portal reflects a tendency to shift responsibility from the system to the individuals, raising questions about the motives behind this stance. It suggests that the excessive market power held by a few grocery chains leads to high and confusing prices, poor selection, and pressure on producers.

The Socialist Left Party (SV) seeks to dismantle the current power dynamics by separating wholesale and distribution from retail, aiming to ensure that democracy sets limits on corporate power. The article points out the importance of transparency in pricing, mentioning how experiences from other countries indicate that requiring price reporting can lead to better price comparisons and lower costs for consumers. Both the Consumer Council and the Competition Authority in Norway support the idea of a price portal, which could enhance market functioning.

Ultimately, the piece argues that consumers should not be shielded from price information, especially given the current lack of market competition. It highlights the necessity for systemic changes to address the imbalances in the grocery sector, emphasizing that increased transparency and regulation are crucial for fair pricing and consumer protection in Norway's food market.