Italy forces the restaurant chain 'La Mafia se sienta a la mesa' to change its name, considering it offensive
Italy has succeeded in having the restaurant chain 'La Mafia se sienta a la mesa' in Spain change its name due to its offensive nature.
Italy has successfully petitioned for the annulment of the restaurant chain 'La Mafia se sienta a la mesa' in Spain, compelling the Zaragoza-based establishment to adopt a new name. This move stems from an official request to the Spanish Patent and Trademark Office (OEPM), which deemed the current designation contrary to public order and good customs, as outlined in a resolution made in February. For years, Italy has campaigned to curb the use of names that invoke the criminal organization known as the Mafia, believing it to be inappropriate and offensive.
The OEPM ruling highlighted that the Mafia, recognized as a criminal organization, has operated in Spain since before the restaurant brand was registered. The Office made it clear that the activities associated with this organization clash with the ethical and moral standards upheld in all EU member states. This assertion underscores the broader implications of normalizing such names within societal structures, and reflects Italy's continuous efforts to combat the romanticization of the Mafia.
In response to the decision, the restaurant chain announced that it is considering appealing the ruling through its legal team. This development not only impacts the restaurant's branding but also raises questions about the influence of cultural and legal perspectives on business practices within the European Union, especially concerning the sensitive subject of organized crime and its portrayal in public life.