Rosa Meriläinen, the secretary-general of the Central Organization of Cultural and Art Workers, reveals her unique fashion philosophy which she calls the 'seasonal clothing concept'. She believes that if one starts the day in a beautiful dress, it can carry them through various events, from casual affairs to prestigious occasions, without the hassle of changing outfits. Meriläinen admits to often overdressing but considers it necessary, given her role in frequent representation at public events.

Her approach to clothing emphasizes quality over quantity, favoring domestic designs that last many years instead of cheaper, disposable fashion. Rosa is willing to invest a couple of hundred euros in a dress, knowing it will be durable and sustainable. She puts special emphasis on purchasing clothes from designers she has met personally or buying directly from local stores, ensuring she understands the origin of her attire. This philosophy is reflective of her broader values of cultural advocacy and sustainability in fashion.

The recent controversy surrounding the 'roiskeläppä' has prompted Meriläinen to reflect on how such incidents shape public perception and her role in the cultural sector. Her insights reveal the interconnectedness between personal choices in fashion and the broader cultural narrative, demonstrating how individual actions can influence cultural representation and advocacy in the arts.