AI agents are projected to manage a significant portion of online shopping in Germany by 2030, posing challenges for retailers regarding visibility and data quality.
The German retail sector is on the brink of a significant transformation as AI technology continues to advance. A prediction from PwC's Strategy& indicates that by 2030, autonomous AI agents will process between 8% to 15% of European e-commerce transactions, which implies that one in seven online purchases may soon be conducted by these intelligent systems. This shift represents a potentially disruptive change in the retail landscape, forcing businesses to adapt quickly to remain competitive.