In July 2025, Havan's Instagram profile shared a celebratory video to mark the 39th anniversary of the Santa Catarina-based retail chain. The video showcased the Havan Camarote Project, which featured a joyride train decorated with LED lights and an ensemble of characters performing acrobatics. Among the three prominent figures in the video was a character that closely resembled Fofão, a popular figure from 1980s television, sparking allegations of infringement. In addition to the likeness of Fofão, the video featured a representation of Havan's founder, Luciano Hang, and a Statue of Liberty, which has become synonymous with the store's branding.

Since February 19, Havan has received inquiries regarding the judicial battle but has not provided a response. The Carreta Furacão brand claims that the use of a character resembling Fofão, albeit with different color attributes such as blue hair, constitutes a violation of their intellectual property rights. This case not only highlights the complexities of trademark disputes but also reflects the broader implications of branding in promotional events, especially when historical figures from popular culture are involved.

As the case unfolds, it will be crucial to observe how the court interprets the creative aspects of the video against the backdrop of commercial representation and entertainment. Additionally, the outcome could set a precedent for future cases involving character likenesses in advertising, as public figures and cultural icons often find themselves at the intersection of creativity and copyright protection.